Ignite Creation Date:
2025-12-26 @ 11:46 AM
Ignite Modification Date:
2026-02-24 @ 2:31 PM
Study NCT ID:
NCT03723616
Status:
COMPLETED
Last Update Posted:
2025-12-18
First Post:
2018-10-26
Is NOT Gene Therapy:
True
Has Adverse Events:
True
Brief Title:
Reactions to Warnings on Hookah Ads
Sponsor:
Organization:
Raw JSON
{'hasResults': True, 'derivedSection': {'miscInfoModule': {'versionHolder': '2025-12-24'}, 'conditionBrowseModule': {'meshes': [{'id': 'D000073867', 'term': 'Water Pipe Smoking'}], 'ancestors': [{'id': 'D000073868', 'term': 'Pipe Smoking'}, {'id': 'D012907', 'term': 'Smoking'}, {'id': 'D001519', 'term': 'Behavior'}]}}, 'resultsSection': {'moreInfoModule': {'pointOfContact': {'email': 'isaac.lipkus@duke.edu', 'phone': '919-668-2348', 'title': 'Isaac Lipkus Reiner, Ph.D.', 'organization': 'Duke University'}, 'certainAgreement': {'piSponsorEmployee': True}}, 'adverseEventsModule': {'timeFrame': 'Up to one hour', 'eventGroups': [{'id': 'EG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.', 'otherNumAtRisk': 300, 'deathsNumAtRisk': 300, 'otherNumAffected': 0, 'seriousNumAtRisk': 300, 'deathsNumAffected': 0, 'seriousNumAffected': 0}, {'id': 'EG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.', 'otherNumAtRisk': 602, 'deathsNumAtRisk': 602, 'otherNumAffected': 0, 'seriousNumAtRisk': 602, 'deathsNumAffected': 0, 'seriousNumAffected': 0}, {'id': 'EG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.', 'otherNumAtRisk': 598, 'deathsNumAtRisk': 598, 'otherNumAffected': 0, 'seriousNumAtRisk': 598, 'deathsNumAffected': 0, 'seriousNumAffected': 0}, {'id': 'EG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.', 'otherNumAtRisk': 201, 'deathsNumAtRisk': 201, 'otherNumAffected': 0, 'seriousNumAtRisk': 201, 'deathsNumAffected': 0, 'seriousNumAffected': 0}, {'id': 'EG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.', 'otherNumAtRisk': 402, 'deathsNumAtRisk': 402, 'otherNumAffected': 0, 'seriousNumAtRisk': 402, 'deathsNumAffected': 0, 'seriousNumAffected': 0}, {'id': 'EG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.', 'otherNumAtRisk': 401, 'deathsNumAtRisk': 401, 'otherNumAffected': 0, 'seriousNumAtRisk': 401, 'deathsNumAffected': 0, 'seriousNumAffected': 0}], 'frequencyThreshold': '0'}, 'outcomeMeasuresModule': {'outcomeMeasures': [{'type': 'PRIMARY', 'title': 'Emotional Reactions to Ads', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement. Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.\n\nBehavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '2.81', 'spread': '0.08', 'groupId': 'OG000'}, {'value': '3.46', 'spread': '0.06', 'groupId': 'OG001'}, {'value': '3.74', 'spread': '0.06', 'groupId': 'OG002'}, {'value': '2.83', 'spread': '0.10', 'groupId': 'OG003'}, {'value': '3.60', 'spread': '0.07', 'groupId': 'OG004'}, {'value': '4.03', 'spread': '0.07', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Participants rated on 7-point bipolar scales the extent each ad made them feel not at all anxious/very anxious, not at all worried/very worried, not at all fearful/very fearful and good /bad. Reported as a composite score created by averaging the items. Mean scores range from 1 to 7 where higher mean values represent more negative emotional reactions to viewing the ad.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'PRIMARY', 'title': 'Attitudes Toward Waterpipe Tobacco Smoking (WTS) as Measured by Questionnaire', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement. Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.\n\nBehavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '3.79', 'spread': '0.08', 'groupId': 'OG000'}, {'value': '4.59', 'spread': '0.06', 'groupId': 'OG001'}, {'value': '4.84', 'spread': '0.06', 'groupId': 'OG002'}, {'value': '3.87', 'spread': '0.10', 'groupId': 'OG003'}, {'value': '4.88', 'spread': '0.07', 'groupId': 'OG004'}, {'value': '5.31', 'spread': '0.07', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': "Participant rated on 9-point bipolar scale an ad's portrayal of WTS. The five attributes that tapped cognitions were: safe/unsafe, healthy/unhealthy, useful/useless, harmful/beneficial, and wise/foolish. The five attributes that captured affect were: pleasant/unpleasant, nice/nasty, enjoyable/not enjoyable, satisfying/unsatisfying, gratifying/revolting. Reported as a composite score created by averaging the items. The mean scores could range from 1 to 7 where a higher mean score reflects a more negative attitude towards WTS.", 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'PRIMARY', 'title': 'Reactance to Ads', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '3.87', 'spread': '0.08', 'groupId': 'OG000'}, {'value': '3.99', 'spread': '0.06', 'groupId': 'OG001'}, {'value': '3.91', 'spread': '0.06', 'groupId': 'OG002'}, {'value': '3.47', 'spread': '0.10', 'groupId': 'OG003'}, {'value': '3.79', 'spread': '0.07', 'groupId': 'OG004'}, {'value': '3.82', 'spread': '0.07', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Two items from the University of North Carolina (UNC) short reactance scale were asked from 1=strongly disagree to 7=strongly agree: "This ad is trying to manipulate me", and "This ad annoys me." Reported as a composite score created by averaging the items. Mean scores can range from 1 to 7. A higher mean score reflect higher reactance, meaning that participants felt more reactance (e.g., felt their freedoms were being taken away).', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'PRIMARY', 'title': 'Perceived Effectiveness of Health Warnings', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '2.89', 'spread': '0.09', 'groupId': 'OG000'}, {'value': '3.88', 'spread': '0.06', 'groupId': 'OG001'}, {'value': '4.13', 'spread': '0.06', 'groupId': 'OG002'}, {'value': '3.09', 'spread': '0.11', 'groupId': 'OG003'}, {'value': '4.15', 'spread': '0.07', 'groupId': 'OG004'}, {'value': '4.46', 'spread': '0.07', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Participants used a three-item measure as a gestalt assessment of how well an ad dissuaded WTS. The three items, rated from 1=strongly disagree to 7=strongly agree were: "This ad discourages me from wanting to smoke waterpipe tobacco", "This ad makes me concerned about the health effects of smoking waterpipe tobacco", and "This ad makes smoking waterpipe tobacco seem unpleasant to me". Reported as a composite score created by averaging the items. The mean score could ranged from 1 to 7. A higher mean score reflects that the ad was more effective at dissuading WTS.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'PRIMARY', 'title': 'Ad Effect on Desire to Smoke', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '4.37', 'spread': '0.08', 'groupId': 'OG000'}, {'value': '4.07', 'spread': '0.06', 'groupId': 'OG001'}, {'value': '3.89', 'spread': '0.06', 'groupId': 'OG002'}, {'value': '4.70', 'spread': '0.10', 'groupId': 'OG003'}, {'value': '4.03', 'spread': '0.07', 'groupId': 'OG004'}, {'value': '3.79', 'spread': '0.07', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Participants were asked, "To what extent did this ad affect your desire to smoke waterpipe tobacco?" from 1=Reduced my desire a lot to 7=Increased my desire a lot. Mean scores could range from 1 to 7. A higher mean score reflects that the ad increased a participant\'s desire to smoke waterpipe tobacco.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'PRIMARY', 'title': 'Ad Effect on Event Participation', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '0', 'groupId': 'OG003'}, {'value': '0', 'groupId': 'OG004'}, {'value': '0', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '3.58', 'spread': '0.09', 'groupId': 'OG000'}, {'value': '3.52', 'spread': '0.06', 'groupId': 'OG001'}, {'value': '3.43', 'spread': '0.06', 'groupId': 'OG002'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Participants who completed the social allure study were asked, "If the activities in the ad were to take place in a location near you, how likely are you to participate in those activities?". Response options were: 1=No chance, 2=Very unlikely, 3=Unlikely, 4=Moderately likely, 5=Likely, 6=Very Likely, and 7=Certain to happen. Mean scores could range from 1 to 7. A higher mean score reflects a higher probability that the participant would participate in the event depicted in the ad.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Only applicable to social allure ad participants who completed the study.'}, {'type': 'PRIMARY', 'title': 'Ad Effect on Product Purchase', 'denoms': [{'units': 'Participants', 'counts': [{'value': '0', 'groupId': 'OG000'}, {'value': '0', 'groupId': 'OG001'}, {'value': '0', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '4.04', 'spread': '0.13', 'groupId': 'OG003'}, {'value': '3.51', 'spread': '0.09', 'groupId': 'OG004'}, {'value': '3.38', 'spread': '0.09', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Participants who completed the social allure study were asked, "How likely are you to buy the product in the ad?". Response options were: 1=No chance, 2=Very unlikely, 3=Unlikely, 4=Moderately likely, 5=Likely, 6=Very Likely, and 7=Certain to happen. Means scores could range from 1 to 7. A higher mean score reflects that the study participant would have a higher probability of purchasing the product depicted in the ad.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Deviation', 'reportingStatus': 'POSTED', 'populationDescription': 'Only applicable to product ad participants who completed the study.'}, {'type': 'SECONDARY', 'title': 'Perceived Risk as Measured by Questionnaire', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '4.71', 'spread': '0.07', 'groupId': 'OG000'}, {'value': '4.93', 'spread': '0.05', 'groupId': 'OG001'}, {'value': '5.03', 'spread': '0.05', 'groupId': 'OG002'}, {'value': '4.73', 'spread': '0.10', 'groupId': 'OG003'}, {'value': '4.98', 'spread': '0.07', 'groupId': 'OG004'}, {'value': '4.90', 'spread': '0.07', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Participants responded to three questions tapping perceived personal risk, "What do you think is your chance of getting a serious smoking-related disease in your lifetime, such as cancer, lung disease or heart disease, if you do not quit waterpipe tobacco smoking?" (1=No chance to 7=Certain to happen), "How worried are you about getting a serious smoking-related disease in your lifetime, such as cancer, lung disease, or heart disease, if you do not quit waterpipe tobacco smoking?" (1=Not at all worried to 7=Extremely worried, and "Your \'gut feeling\' tells you that you are hurting your health when you smoke waterpipe tobacco?" (1=Strongly disagree to 7=Strongly agree). Reported as a composite score created by averaging the items. Mean scores could range from 1 to 7. A higher mean score reflects a higher overall belief that one is at higher risk for the negative health effects of smoking waterpipe tobacco.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'SECONDARY', 'title': 'Global Attitude on Waterpipe Tobacco Smoking (WTS)', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '4.14', 'spread': '0.10', 'groupId': 'OG000'}, {'value': '3.83', 'spread': '0.07', 'groupId': 'OG001'}, {'value': '3.61', 'spread': '0.07', 'groupId': 'OG002'}, {'value': '4.39', 'spread': '0.12', 'groupId': 'OG003'}, {'value': '3.85', 'spread': '0.08', 'groupId': 'OG004'}, {'value': '3.79', 'spread': '0.09', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Four 7-point bipolar scales tapped views on WTS: negative/positive, dislike/like, bad/good, undesirable/desirable. Reported as a composite score created by averaging the items. The mean scores range from 1 to 7. A higher mean score reflect a more positive overall attitudes towards smoking waterpipe tobacco.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'SECONDARY', 'title': 'Urge to Smoke', 'denoms': [{'units': 'Participants', 'counts': [{'value': '300', 'groupId': 'OG000'}, {'value': '602', 'groupId': 'OG001'}, {'value': '598', 'groupId': 'OG002'}, {'value': '201', 'groupId': 'OG003'}, {'value': '402', 'groupId': 'OG004'}, {'value': '401', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'classes': [{'categories': [{'measurements': [{'value': '3.34', 'spread': '0.12', 'groupId': 'OG000'}, {'value': '3.28', 'spread': '0.08', 'groupId': 'OG001'}, {'value': '3.06', 'spread': '0.08', 'groupId': 'OG002'}, {'value': '3.82', 'spread': '0.14', 'groupId': 'OG003'}, {'value': '3.29', 'spread': '0.10', 'groupId': 'OG004'}, {'value': '3.27', 'spread': '0.10', 'groupId': 'OG005'}]}]}], 'paramType': 'MEAN', 'timeFrame': 'up to 45 minutes', 'description': 'Assessed from 1=Not at all strong to 7=Extremely strong by, "How strong is your urge to smoke waterpipe tobacco right now?" Mean scores range from 1 to 7. A higher mean score reflects the participant had a stronger urge to smoke waterpipe tobacco.', 'unitOfMeasure': 'score on a scale', 'dispersionType': 'Standard Error', 'reportingStatus': 'POSTED', 'populationDescription': 'Participants who completed the study.'}, {'type': 'SECONDARY', 'title': 'Avoidance / Acceptance of Health Warnings as Measured by Eye Tracking', 'denoms': [{'units': 'Participants', 'counts': [{'value': '0', 'groupId': 'OG000'}, {'value': '0', 'groupId': 'OG001'}, {'value': '0', 'groupId': 'OG002'}, {'value': '0', 'groupId': 'OG003'}, {'value': '0', 'groupId': 'OG004'}, {'value': '0', 'groupId': 'OG005'}]}], 'groups': [{'id': 'OG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'OG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'OG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'OG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'timeFrame': 'up to one hour', 'description': 'Participants were going to be positioned to view several ads, and with an apparatus, track their visual movements.', 'reportingStatus': 'POSTED', 'populationDescription': 'This outcome measure required participants meeting in person with a lab researcher. However, due to COVID, where a policy was implemented on campus to not allow in-person visits for research studies, this was not possible. Hence, no data were collected and will not be collected in the future.'}]}, 'participantFlowModule': {'groups': [{'id': 'FG000', 'title': 'Social Allure Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement.'}, {'id': 'FG001', 'title': 'Social Allure Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'FG002', 'title': 'Social Allure Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'FG003', 'title': 'Product Ads Only', 'description': 'Behavioral: Ads Only Participants will view 2 ads without replacement. Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.\n\nBehavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'FG004', 'title': 'Product Ads With Text-only Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'FG005', 'title': 'Product Ads With Text + Graphic Health Warning Labels (HWLs)', 'description': 'Behavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}], 'periods': [{'title': 'Overall Study', 'milestones': [{'type': 'STARTED', 'achievements': [{'groupId': 'FG000', 'numSubjects': '317'}, {'groupId': 'FG001', 'numSubjects': '618'}, {'groupId': 'FG002', 'numSubjects': '618'}, {'groupId': 'FG003', 'numSubjects': '207'}, {'groupId': 'FG004', 'numSubjects': '415'}, {'groupId': 'FG005', 'numSubjects': '414'}]}, {'type': 'COMPLETED', 'achievements': [{'groupId': 'FG000', 'numSubjects': '300'}, {'groupId': 'FG001', 'numSubjects': '602'}, {'groupId': 'FG002', 'numSubjects': '598'}, {'groupId': 'FG003', 'numSubjects': '201'}, {'groupId': 'FG004', 'numSubjects': '402'}, {'groupId': 'FG005', 'numSubjects': '401'}]}, {'type': 'NOT COMPLETED', 'achievements': [{'groupId': 'FG000', 'numSubjects': '17'}, {'groupId': 'FG001', 'numSubjects': '16'}, {'groupId': 'FG002', 'numSubjects': '20'}, {'groupId': 'FG003', 'numSubjects': '6'}, {'groupId': 'FG004', 'numSubjects': '13'}, {'groupId': 'FG005', 'numSubjects': '13'}]}], 'dropWithdraws': [{'type': 'Attempted to take the survey as both a smoker and a susceptible non-smoker.', 'reasons': [{'groupId': 'FG000', 'numSubjects': '17'}, {'groupId': 'FG001', 'numSubjects': '16'}, {'groupId': 'FG002', 'numSubjects': '20'}, {'groupId': 'FG003', 'numSubjects': '6'}, {'groupId': 'FG004', 'numSubjects': '13'}, {'groupId': 'FG005', 'numSubjects': '13'}]}]}], 'preAssignmentDetails': 'Participants were randomized to one of three health warning label (HWL) arms in a 1:2:2 ratio: 1) ads only, 2) ads with text HWLs only, and 3) ads with text + graphic HWLs within the Social Allure Ads and Product Ads groups.'}, 'baselineCharacteristicsModule': {'denoms': [{'units': 'Participants', 'counts': [{'value': '1500', 'groupId': 'BG000'}, {'value': '1004', 'groupId': 'BG001'}, {'value': '2504', 'groupId': 'BG002'}]}], 'groups': [{'id': 'BG000', 'title': 'Social Allure Ads', 'description': 'Participants were randomized to one of three health warning label (HWL) arms in a 1:2:2 ratio: 1) ads only, 2) ads with text HWLs only, and 3) ads with text + graphic HWLs within the Social Allure Ads group.\n\nBehavioral: Ads Only Participants will view 2 ads without replacement. Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.\n\nBehavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad.'}, {'id': 'BG001', 'title': 'Product Ads', 'description': 'Participants were randomized to one of three health warning label (HWL) arms in a 1:2:2 ratio: 1) ads only, 2) ads with text HWLs only, and 3) ads with text + graphic HWLs within the Product Ads group.\n\nBehavioral: Ads Only Participants will view 2 ads without replacement. Behavioral: Ads with text-only health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.\n\nBehavioral: Ads with text + graphic health warning labels (HWLs) Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four product ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different product ad.'}, {'id': 'BG002', 'title': 'Total', 'description': 'Total of all reporting groups'}], 'measures': [{'title': 'Age, Continuous', 'classes': [{'categories': [{'measurements': [{'value': '24.73', 'spread': '3.49', 'groupId': 'BG000'}, {'value': '24.67', 'spread': '3.46', 'groupId': 'BG001'}, {'value': '24.71', 'spread': '3.48', 'groupId': 'BG002'}]}]}], 'paramType': 'MEAN', 'unitOfMeasure': 'years', 'dispersionType': 'STANDARD_DEVIATION'}, {'title': 'Sex: Female, Male', 'classes': [{'categories': [{'title': 'Female', 'measurements': [{'value': '711', 'groupId': 'BG000'}, {'value': '523', 'groupId': 'BG001'}, {'value': '1234', 'groupId': 'BG002'}]}, {'title': 'Male', 'measurements': [{'value': '789', 'groupId': 'BG000'}, {'value': '481', 'groupId': 'BG001'}, {'value': '1270', 'groupId': 'BG002'}]}]}], 'paramType': 'COUNT_OF_PARTICIPANTS', 'unitOfMeasure': 'Participants'}, {'title': 'Ethnicity (NIH/OMB)', 'classes': [{'categories': [{'title': 'Hispanic or Latino', 'measurements': [{'value': '247', 'groupId': 'BG000'}, {'value': '167', 'groupId': 'BG001'}, {'value': '414', 'groupId': 'BG002'}]}, {'title': 'Not Hispanic or Latino', 'measurements': [{'value': '1232', 'groupId': 'BG000'}, {'value': '810', 'groupId': 'BG001'}, {'value': '2042', 'groupId': 'BG002'}]}, {'title': 'Unknown or Not Reported', 'measurements': [{'value': '21', 'groupId': 'BG000'}, {'value': '27', 'groupId': 'BG001'}, {'value': '48', 'groupId': 'BG002'}]}]}], 'paramType': 'COUNT_OF_PARTICIPANTS', 'unitOfMeasure': 'Participants'}, {'title': 'Race/Ethnicity, Customized', 'classes': [{'title': 'American Indian or Alaska Native', 'categories': [{'measurements': [{'value': '24', 'groupId': 'BG000'}, {'value': '12', 'groupId': 'BG001'}, {'value': '36', 'groupId': 'BG002'}]}]}, {'title': 'Asian', 'categories': [{'measurements': [{'value': '168', 'groupId': 'BG000'}, {'value': '104', 'groupId': 'BG001'}, {'value': '272', 'groupId': 'BG002'}]}]}, {'title': 'Native Hawaiian or Other Pacific Islander', 'categories': [{'measurements': [{'value': '5', 'groupId': 'BG000'}, {'value': '1', 'groupId': 'BG001'}, {'value': '6', 'groupId': 'BG002'}]}]}, {'title': 'Black or African American', 'categories': [{'measurements': [{'value': '165', 'groupId': 'BG000'}, {'value': '110', 'groupId': 'BG001'}, {'value': '275', 'groupId': 'BG002'}]}]}, {'title': 'White', 'categories': [{'measurements': [{'value': '1010', 'groupId': 'BG000'}, {'value': '683', 'groupId': 'BG001'}, {'value': '1693', 'groupId': 'BG002'}]}]}, {'title': 'Middle Eastern', 'categories': [{'measurements': [{'value': '17', 'groupId': 'BG000'}, {'value': '12', 'groupId': 'BG001'}, {'value': '29', 'groupId': 'BG002'}]}]}, {'title': 'More than one race', 'categories': [{'measurements': [{'value': '90', 'groupId': 'BG000'}, {'value': '55', 'groupId': 'BG001'}, {'value': '145', 'groupId': 'BG002'}]}]}, {'title': 'Unknown or Not Reported', 'categories': [{'measurements': [{'value': '21', 'groupId': 'BG000'}, {'value': '27', 'groupId': 'BG001'}, {'value': '48', 'groupId': 'BG002'}]}]}], 'paramType': 'COUNT_OF_PARTICIPANTS', 'unitOfMeasure': 'Participants'}, {'title': 'Region of Enrollment', 'classes': [{'title': 'United States', 'categories': [{'measurements': [{'value': '1500', 'groupId': 'BG000'}, {'value': '1004', 'groupId': 'BG001'}, {'value': '2504', 'groupId': 'BG002'}]}]}], 'paramType': 'COUNT_OF_PARTICIPANTS', 'unitOfMeasure': 'Participants'}], 'populationDescription': 'Participants who completed the study. Baseline Characteristics information was collected prior to further stratification into one of three health warning label (HWL) arms in a 1:2:2 ratio: 1) ads only, 2) ads with text HWLs only, and 3) ads with text + graphic HWLs.'}}, 'documentSection': {'largeDocumentModule': {'largeDocs': [{'date': '2018-05-07', 'size': 302823, 'label': 'Study Protocol and Statistical Analysis Plan', 'hasIcf': False, 'hasSap': True, 'filename': 'Prot_SAP_000.pdf', 'typeAbbrev': 'Prot_SAP', 'uploadDate': '2022-03-24T10:34', 'hasProtocol': True}]}}, 'protocolSection': {'designModule': {'phases': ['NA'], 'studyType': 'INTERVENTIONAL', 'designInfo': {'allocation': 'RANDOMIZED', 'maskingInfo': {'masking': 'SINGLE', 'whoMasked': ['PARTICIPANT']}, 'primaryPurpose': 'OTHER', 'interventionModel': 'PARALLEL'}, 'enrollmentInfo': {'type': 'ACTUAL', 'count': 2588}}, 'statusModule': {'overallStatus': 'COMPLETED', 'startDateStruct': {'date': '2018-10-05', 'type': 'ACTUAL'}, 'expandedAccessInfo': {'hasExpandedAccess': False}, 'statusVerifiedDate': '2025-12', 'completionDateStruct': {'date': '2021-03-26', 'type': 'ACTUAL'}, 'lastUpdateSubmitDate': '2025-12-03', 'studyFirstSubmitDate': '2018-10-26', 'resultsFirstSubmitDate': '2022-03-24', 'studyFirstSubmitQcDate': '2018-10-26', 'lastUpdatePostDateStruct': {'date': '2025-12-18', 'type': 'ESTIMATED'}, 'resultsFirstSubmitQcDate': '2025-12-03', 'studyFirstPostDateStruct': {'date': '2018-10-29', 'type': 'ACTUAL'}, 'resultsFirstPostDateStruct': {'date': '2025-12-18', 'type': 'ESTIMATED'}, 'primaryCompletionDateStruct': {'date': '2021-03-26', 'type': 'ACTUAL'}}, 'outcomesModule': {'primaryOutcomes': [{'measure': 'Emotional Reactions to Ads', 'timeFrame': 'up to 45 minutes', 'description': 'Participants rated on 7-point bipolar scales the extent each ad made them feel not at all anxious/very anxious, not at all worried/very worried, not at all fearful/very fearful and good /bad. Reported as a composite score created by averaging the items. Mean scores range from 1 to 7 where higher mean values represent more negative emotional reactions to viewing the ad.'}, {'measure': 'Attitudes Toward Waterpipe Tobacco Smoking (WTS) as Measured by Questionnaire', 'timeFrame': 'up to 45 minutes', 'description': "Participant rated on 9-point bipolar scale an ad's portrayal of WTS. The five attributes that tapped cognitions were: safe/unsafe, healthy/unhealthy, useful/useless, harmful/beneficial, and wise/foolish. The five attributes that captured affect were: pleasant/unpleasant, nice/nasty, enjoyable/not enjoyable, satisfying/unsatisfying, gratifying/revolting. Reported as a composite score created by averaging the items. The mean scores could range from 1 to 7 where a higher mean score reflects a more negative attitude towards WTS."}, {'measure': 'Reactance to Ads', 'timeFrame': 'up to 45 minutes', 'description': 'Two items from the University of North Carolina (UNC) short reactance scale were asked from 1=strongly disagree to 7=strongly agree: "This ad is trying to manipulate me", and "This ad annoys me." Reported as a composite score created by averaging the items. Mean scores can range from 1 to 7. A higher mean score reflect higher reactance, meaning that participants felt more reactance (e.g., felt their freedoms were being taken away).'}, {'measure': 'Perceived Effectiveness of Health Warnings', 'timeFrame': 'up to 45 minutes', 'description': 'Participants used a three-item measure as a gestalt assessment of how well an ad dissuaded WTS. The three items, rated from 1=strongly disagree to 7=strongly agree were: "This ad discourages me from wanting to smoke waterpipe tobacco", "This ad makes me concerned about the health effects of smoking waterpipe tobacco", and "This ad makes smoking waterpipe tobacco seem unpleasant to me". Reported as a composite score created by averaging the items. The mean score could ranged from 1 to 7. A higher mean score reflects that the ad was more effective at dissuading WTS.'}, {'measure': 'Ad Effect on Desire to Smoke', 'timeFrame': 'up to 45 minutes', 'description': 'Participants were asked, "To what extent did this ad affect your desire to smoke waterpipe tobacco?" from 1=Reduced my desire a lot to 7=Increased my desire a lot. Mean scores could range from 1 to 7. A higher mean score reflects that the ad increased a participant\'s desire to smoke waterpipe tobacco.'}, {'measure': 'Ad Effect on Event Participation', 'timeFrame': 'up to 45 minutes', 'description': 'Participants who completed the social allure study were asked, "If the activities in the ad were to take place in a location near you, how likely are you to participate in those activities?". Response options were: 1=No chance, 2=Very unlikely, 3=Unlikely, 4=Moderately likely, 5=Likely, 6=Very Likely, and 7=Certain to happen. Mean scores could range from 1 to 7. A higher mean score reflects a higher probability that the participant would participate in the event depicted in the ad.'}, {'measure': 'Ad Effect on Product Purchase', 'timeFrame': 'up to 45 minutes', 'description': 'Participants who completed the social allure study were asked, "How likely are you to buy the product in the ad?". Response options were: 1=No chance, 2=Very unlikely, 3=Unlikely, 4=Moderately likely, 5=Likely, 6=Very Likely, and 7=Certain to happen. Means scores could range from 1 to 7. A higher mean score reflects that the study participant would have a higher probability of purchasing the product depicted in the ad.'}], 'secondaryOutcomes': [{'measure': 'Perceived Risk as Measured by Questionnaire', 'timeFrame': 'up to 45 minutes', 'description': 'Participants responded to three questions tapping perceived personal risk, "What do you think is your chance of getting a serious smoking-related disease in your lifetime, such as cancer, lung disease or heart disease, if you do not quit waterpipe tobacco smoking?" (1=No chance to 7=Certain to happen), "How worried are you about getting a serious smoking-related disease in your lifetime, such as cancer, lung disease, or heart disease, if you do not quit waterpipe tobacco smoking?" (1=Not at all worried to 7=Extremely worried, and "Your \'gut feeling\' tells you that you are hurting your health when you smoke waterpipe tobacco?" (1=Strongly disagree to 7=Strongly agree). Reported as a composite score created by averaging the items. Mean scores could range from 1 to 7. A higher mean score reflects a higher overall belief that one is at higher risk for the negative health effects of smoking waterpipe tobacco.'}, {'measure': 'Global Attitude on Waterpipe Tobacco Smoking (WTS)', 'timeFrame': 'up to 45 minutes', 'description': 'Four 7-point bipolar scales tapped views on WTS: negative/positive, dislike/like, bad/good, undesirable/desirable. Reported as a composite score created by averaging the items. The mean scores range from 1 to 7. A higher mean score reflect a more positive overall attitudes towards smoking waterpipe tobacco.'}, {'measure': 'Urge to Smoke', 'timeFrame': 'up to 45 minutes', 'description': 'Assessed from 1=Not at all strong to 7=Extremely strong by, "How strong is your urge to smoke waterpipe tobacco right now?" Mean scores range from 1 to 7. A higher mean score reflects the participant had a stronger urge to smoke waterpipe tobacco.'}, {'measure': 'Avoidance / Acceptance of Health Warnings as Measured by Eye Tracking', 'timeFrame': 'up to one hour', 'description': 'Participants were going to be positioned to view several ads, and with an apparatus, track their visual movements.'}]}, 'oversightModule': {'oversightHasDmc': False, 'isFdaRegulatedDrug': False, 'isFdaRegulatedDevice': False}, 'conditionsModule': {'keywords': ['Hookah', 'Shisha', 'Tobacco', 'Narghile'], 'conditions': ['Reactions to Warnings', 'Hookah Smoking']}, 'descriptionModule': {'briefSummary': 'The purpose of this study is to help us better understand what kinds of waterpipe tobacco advertisements appeal to young adults as well as to help evaluate and create health warnings that can be placed on waterpipe tobacco advertisements to inform young adults of the risks associated with smoking hookah tobacco.'}, 'eligibilityModule': {'sex': 'ALL', 'stdAges': ['ADULT'], 'maximumAge': '34 Years', 'minimumAge': '18 Years', 'healthyVolunteers': True, 'eligibilityCriteria': 'Inclusion Criteria:\n\n* Young adults who are susceptible to or who are current tobacco smokers (which is defined as at least once in the past month, and using hookah tobacco on at least a monthly basis).\n* Must have Internet access for Phase 1 and Phase 2 and have a Turkprime account.\n* English speaker\n\nExclusion Criteria:\n\n* Anyone who is not susceptible to waterpipe tobacco smoking or is not a current waterpipe tobacco smoker\n* Anyone who does not have Internet access or a Turkprime account'}, 'identificationModule': {'nctId': 'NCT03723616', 'briefTitle': 'Reactions to Warnings on Hookah Ads', 'organization': {'class': 'OTHER', 'fullName': 'Duke University'}, 'officialTitle': 'Exploring Reactions to Health Warnings on Waterpipe Tobacco Ads', 'orgStudyIdInfo': {'id': 'Pro00092330'}}, 'armsInterventionsModule': {'armGroups': [{'type': 'ACTIVE_COMPARATOR', 'label': 'Social Allure Ads', 'description': 'Described below is Phase 3. Phase 1 and Phase 2 were small pilots used to inform and select study stimuli. Phase 3 was the larger randomized controlled online trial testing effects of warnings on social allure ads..\n\nParticipants were randomized to one of three health warning label (HWL) arms in a 1:2:2 ratio: 1) ads only, 2) ads with text HWLs only, and 3) ads with text + graphic HWLs. Within the latter two groups, participants were then randomized with equal probability to view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text or text + graphic HWLs were placed randomly on two social allure ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different social allure ad. Participants in the ads only arm, only viewed two ads without replacement.', 'interventionNames': ['Behavioral: Ads Only', 'Behavioral: Ads with text-only health warning labels (HWLs)', 'Behavioral: Ads with text + graphic health warning labels (HWLs)']}, {'type': 'ACTIVE_COMPARATOR', 'label': 'Product Ads', 'description': 'Described below is Phase 3. Phase 1 and Phase 2 were small pilots used to inform and select study stimuli. Phase 3 was the larger randomized controlled online trial testing effects of warnings of product ads.\n\nParticipants were first randomized to one of three health warning label (HWL) arms in a 1:2:2 ratio: 1) ads only, 2) ads with text HWLs only, and 3) ads with text + graphic HWLs. Within the latter two groups, participants were then randomized with equal probability to view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text or text + graphic HWLs were placed randomly on two ads that represented a flavored tobacco product or a waterpipe apparatus. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a product ad Participants in the ads only arm, only viewed two product ads without replacement.', 'interventionNames': ['Behavioral: Ads Only', 'Behavioral: Ads with text-only health warning labels (HWLs)', 'Behavioral: Ads with text + graphic health warning labels (HWLs)']}], 'interventions': [{'name': 'Ads Only', 'type': 'BEHAVIORAL', 'description': 'Participants will view 2 ads without replacement.', 'armGroupLabels': ['Product Ads', 'Social Allure Ads']}, {'name': 'Ads with text-only health warning labels (HWLs)', 'type': 'BEHAVIORAL', 'description': 'Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text HWLs were placed randomly on two ads out of the possible four ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different ad.', 'armGroupLabels': ['Product Ads', 'Social Allure Ads']}, {'name': 'Ads with text + graphic health warning labels (HWLs)', 'type': 'BEHAVIORAL', 'description': 'Participants will view HWLs in one of four domains: long- and short-term health events, toxicants, and addiction; participants viewed two HWLs within each domain - there were two HWLs per domain. The text + graphic HWLs were placed randomly on two ads out of the possible four ad themes without replacement. Thus, participants viewed two HWLs within the same domain, with each warning being placed on a different ad.', 'armGroupLabels': ['Product Ads', 'Social Allure Ads']}]}, 'contactsLocationsModule': {'locations': [{'zip': '27710', 'city': 'Durham', 'state': 'North Carolina', 'country': 'United States', 'facility': 'Duke University', 'geoPoint': {'lat': 35.99403, 'lon': -78.89862}}], 'overallOfficials': [{'name': 'Isaac Lipkus, PhD', 'role': 'PRINCIPAL_INVESTIGATOR', 'affiliation': 'Duke University'}]}, 'ipdSharingStatementModule': {'ipdSharing': 'NO'}, 'sponsorCollaboratorsModule': {'leadSponsor': {'name': 'Duke University', 'class': 'OTHER'}, 'responsibleParty': {'type': 'SPONSOR'}}}}