Official Title: Online Randomized Experiment Evaluating Front-of-Package Nutrition Labeling Systems
Status: NOT_YET_RECRUITING
Status Verified Date: 2024-08
Last Known Status: None
Delayed Posting: No
If Stopped, Why?: Not Stopped
Has Expanded Access: No
If Expanded Access, NCT#: N/A
Has Expanded Access, NCT# Status: N/A
Acronym: None
Brief Summary: The goal of this study is to determine whether certain front-of-package food labeling systems improve the healthfulness of consumers grocery selections US adults who are their households primary shoppers will complete a shopping task in a naturalistic online grocery store They will be exposed to different front-of-package food labeling systems and asked to shop for groceries The online store will record participants selections Participants will also be asked to complete survey measures
Detailed Description: This study aims to determine whether certain front-of-package food labeling systems improve the healthfulness of consumers grocery selections The survey research company Cloud Research will recruit a sample of approximately 5610 US adults ages 18 who read and speak English and who are their households primary grocery shopper
Participants will complete a between-subjects online randomized experiment They will be randomized to 1 of 6 front-of-package labeling systems 1 positive labels 2 spectrum labels 3 Food and Drug Administration FDA high in labels 4 FDA traffic light labels 5 FDA high in labels plus positive labels or 6 FDA traffic light labels plus positive labels Participants will complete a shopping task in a naturalistic online grocery store Participants will be instructed to shop as they usually would for items in the following categories non-alcoholic beverages eg juice coffee tea soda sports drinks water breads and baked goods breakfast cereals soups boxed and frozen meals and snacks eg chips crackers nuts applesauce dried fruit They will be given a budget based on average spending in these categories in a large supermarket chain The store will record participants selections After completing the shopping task participants will complete an online survey