Ignite Creation Date:
2024-07-17 @ 11:57 AM
Last Modification Date:
2024-10-26 @ 3:34 PM
Study NCT ID:
NCT06501937
Status:
COMPLETED
Last Update Posted:
2024-07-15
First Post:
2024-07-08
Brief Title:
Influencer Marketing a Survey-based Experiment Among Adolescents
Sponsor:
University of Southern California
Organization:
University of Southern California
Study Overview
Official Title:
The Impact of Healthy Lifestyle Imagery Alongside E-cigarettes in Social Media Influencer Marketing on Perceptions of E-cigarettes Among Adolescents a Survey-based Experiment
Status:
COMPLETED
Status Verified Date:
2024-07
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
None
Brief Summary:
Adolescents N 664 participated in the online survey-based experiment They were randomly shown 10 videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities experimental group or e-cigarette promotion alone control After watching each video participants rated perceptions of influencer credibility ie honesty trustworthiness knowledge on the scale of 0 eg dishonest to 100 honest
Among all participants harm perceptions and appeal of e-cigarettes was assessed Susceptibility to use e-cigarettes was assessed among never users of e-cigarettes These outcomes were then compared among participants who perceived influencers as credible and those who perceived influencers as non-credible
Among all participants harm perceptions and appeal of e-cigarettes was assessed Susceptibility to use e-cigarettes was assessed among never users of e-cigarettes These outcomes were then compared among participants who perceived influencers as credible and those who perceived influencers as non-credible
Detailed Description:
Adolescents 13-17 years of age living in California were recruited by Qualtrics marketing research panel to participate in a survey on tobacco-related attitudes and behaviors Qualtrics a research panel agency has been used in prior research to survey adolescents about their tobacco-related attitudes and behaviors Participants were provided with a survey URL link After completing informed consent participants completed the survey online The study was approved by the University of Southern California Institutional Review Board UP-21-00352 Respondents were randomly assigned to watch 10 10-second long TikTok videos in either experimental influencers promoting e-cigarettes alongside healthy lifestyle activities or control group influencers promoting e-cigarettes alone
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None