Ignite Creation Date:
2024-06-16 @ 11:49 AM
Last Modification Date:
2024-10-26 @ 3:30 PM
Study NCT ID:
NCT06433466
Status:
COMPLETED
Last Update Posted:
2024-05-29
First Post:
2024-05-14
Brief Title:
Influencer Marketing a Survey-based Experiment
Sponsor:
University of Southern California
Organization:
University of Southern California
Study Overview
Official Title:
The Impact of Instagram and TikTok Influencer Marketing on Perceptions of E-cigarettes in Young Adults a Survey-based Experiment
Status:
COMPLETED
Status Verified Date:
2024-05
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
None
Brief Summary:
Young adults N 1500 will participate in the online survey-based experiment They will be randomly shown 10 videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities experimental group or a healthy lifestyle activity alone control After watching each video participants will rate perceptions of influencer credibility ie honesty trustworthiness knowledge attractiveness intelligence and popularity on the scale of 0 eg dishonest to 100 honest
Among all participants harm perceptions of e-cigarettes will be assessed Susceptibility to use e-cigarettes will be assessed among never users These outcomes will then be compared among participants who perceived influencers as credible and those who perceived influencers as non-credible
Among all participants harm perceptions of e-cigarettes will be assessed Susceptibility to use e-cigarettes will be assessed among never users These outcomes will then be compared among participants who perceived influencers as credible and those who perceived influencers as non-credible
Detailed Description:
Young adults 18-24 years of age living in California were recruited by YouGov marketing research panel to participate in a survey on tobacco-related attitudes and behaviors YouGov a research panel agency has been used in prior research to survey young adults about their tobacco-related attitudes and behaviors Respondents N1500 were matched to a sampling frame based on gender age race and education The sampling frame was a politically representative modeled frame of United States US adults based on the American Community Survey The matched cases were weighted to the sampling frame using a propensity score matching procedure Participants were provided with a survey URL link After completing informed consent participants completed the survey online The study was approved by the University of Southern California Institutional Review Board UP-21-00135 Respondents were randomly assigned to watch 10 10-second long TikTok videos in either experimental influencers promoting e-cigarettes alongside healthy lifestyle activities or control group influencers showing healthy lifestyle activity alone
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None