Ignite Creation Date:
2024-05-06 @ 8:21 PM
Last Modification Date:
2024-10-26 @ 3:26 PM
Study NCT ID:
NCT06356285
Status:
COMPLETED
Last Update Posted:
2024-04-10
First Post:
2024-04-04
Brief Title:
Testing New Ways to Name Antimicrobial Resistance
Sponsor:
Imperial College London
Organization:
Imperial College London
Study Overview
Official Title:
How Can we Frame Antimicrobial Resistance in the Best Way to Inspire Behaviour Change An Online Randomised Controlled Trial
Status:
COMPLETED
Status Verified Date:
2024-07
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
None
Brief Summary:
This study aims to investigate the publics views on antibiotics and the impact of different ways to name the potential consequences of antibiotics not working in the future It is known that current ways to name this dont resonate well with the public and the study team have worked with members of the public through focus groups and community workshops to develop new ways of describing this in a process of co-design This study aims to test four different ways of presenting this potential crisis to the public some of which are new communication strategies designed by the public themselves to evaluate which are the most memorable and investigate the impact on behaviour change
Adults aged over 18 living in the United Kingdom who have already signed up to a market panel research company will be eligible to participate in this study
Participants will be invited to complete a short online survey this should take around five minutes advertised to them by the market research panel they have already signed up to This survey is completely anonymous and contains some multiple-choice questions and some that require a short free text response At the start of the survey one of the four ways to name AMR will be presented to participants in the form of a poster
This study aims to result in an improved understanding regarding the general publics understanding of antibiotic use and investigate the impact of communication on behaviour change The data from this study may be used to inform future public health campaigns on this topic and improve the use of antibiotics
This study will be conducted online using the Predictiv platform an online platform built by the Behavioural Insights Team The study is being run in collaboration between the Behavioural Insights Team and the Institute of Global Health Innovation at Imperial College London
Is it anticipated that the survey will open in April 2024 and be open until recruitment of 4000 participants is complete This is expected to take 4-6 weeks
Adults aged over 18 living in the United Kingdom who have already signed up to a market panel research company will be eligible to participate in this study
Participants will be invited to complete a short online survey this should take around five minutes advertised to them by the market research panel they have already signed up to This survey is completely anonymous and contains some multiple-choice questions and some that require a short free text response At the start of the survey one of the four ways to name AMR will be presented to participants in the form of a poster
This study aims to result in an improved understanding regarding the general publics understanding of antibiotic use and investigate the impact of communication on behaviour change The data from this study may be used to inform future public health campaigns on this topic and improve the use of antibiotics
This study will be conducted online using the Predictiv platform an online platform built by the Behavioural Insights Team The study is being run in collaboration between the Behavioural Insights Team and the Institute of Global Health Innovation at Imperial College London
Is it anticipated that the survey will open in April 2024 and be open until recruitment of 4000 participants is complete This is expected to take 4-6 weeks
Detailed Description:
Antimicrobial resistance AMR refers to the process by which bacteria become resistant to antibiotics rendering them ineffective in treating infections Public behaviour change is needed to use antibiotics more sparingly and wisely for example only taking them when needed and finishing the course However studies and public engagement work have shown that the current language around the crisis of AMR is not well known or understood by the general public It is felt to be too scientific not memorable and doesnt convey sufficient meaning to inspire behaviour change
Building on previous studies this project aims to identify whether different ways to present or frame Antimicrobial Resistance AMR can lead to improved comprehension and change attitudes towards the crisis Through extensive public engagement and involvement work three different ways to frame AMR to the public have been developed One of these ways is a novel name developed through co-design with public members and the other two were existing terms that the public believed were better than AMR during our engagement activities
An online randomised controlled trial RCT has been designed to test these three names against the control of AMRAntimicrobial resistance to see if they can improve comprehension attitudes towards and recall of the subject
This online RCT will be delivered in collaboration with the Behavioural Insights Team using their well established online platform called Predictiv 4000 participants will be recruited to be representative of the UK population They will see one of our four names this will be presented in the typical community setting of seeing a poster at a bus stop and be asked to complete a short five minute survey answering a series of questions to explore their understanding of the topic and their future attitudes to antibiotic use
Statistical analysis will be conducted to see which of the four communication strategies were most effective across the different outcomes helping us to understand which communication strategies for AMR are most useful at inspiring behaviour change Data will additionally be analysed to explore whether different messaging strategies are more effective in certain population subgroups - for example by age or previous antibiotic use
Building on previous studies this project aims to identify whether different ways to present or frame Antimicrobial Resistance AMR can lead to improved comprehension and change attitudes towards the crisis Through extensive public engagement and involvement work three different ways to frame AMR to the public have been developed One of these ways is a novel name developed through co-design with public members and the other two were existing terms that the public believed were better than AMR during our engagement activities
An online randomised controlled trial RCT has been designed to test these three names against the control of AMRAntimicrobial resistance to see if they can improve comprehension attitudes towards and recall of the subject
This online RCT will be delivered in collaboration with the Behavioural Insights Team using their well established online platform called Predictiv 4000 participants will be recruited to be representative of the UK population They will see one of our four names this will be presented in the typical community setting of seeing a poster at a bus stop and be asked to complete a short five minute survey answering a series of questions to explore their understanding of the topic and their future attitudes to antibiotic use
Statistical analysis will be conducted to see which of the four communication strategies were most effective across the different outcomes helping us to understand which communication strategies for AMR are most useful at inspiring behaviour change Data will additionally be analysed to explore whether different messaging strategies are more effective in certain population subgroups - for example by age or previous antibiotic use
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None