Ignite Creation Date:
2024-05-06 @ 7:03 PM
Last Modification Date:
2024-10-26 @ 2:59 PM
Study NCT ID:
NCT05872061
Status:
COMPLETED
Last Update Posted:
2023-06-01
First Post:
2023-03-13
Brief Title:
Senegal Market Study for Food-to-Food Fortified F2F Instant Porridge Flours
Sponsor:
Purdue University
Organization:
Purdue University
Study Overview
Official Title:
Senegal Market Study for Food-to-Food Fortified F2F Instant Porridge Flours
Status:
COMPLETED
Status Verified Date:
2023-05
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
SenegalMPS
Brief Summary:
The overall hypotheses is that a product designed with optimized nutritional characteristics based on consumer preferences and leveraging local nutrient dense ingredients can successfully deliver nutrition through sustainable market-driven approaches
The objectives of this study were 1 to assess the nutritional adequacy of urban Senegalese households with children and 2 to determine the market potential of a locally sourced and manufactured blended fortified cereal-based product for the improvement of micronutrient deficiencies among children aged 24-60 months This study simulates a market study the investigators will conduct a product launch determine market potential based on sales evaluate marketing strategy to increase market share and model the nutritional contribution of FtFFtraditionally fortified product for iron zinc and vitamin A The investigators expect to provide a thorough evaluation of a business-driven strategy for profit social enterprise as a sustainable tool to decrease micronutrient deficiencies
The objectives of this study were 1 to assess the nutritional adequacy of urban Senegalese households with children and 2 to determine the market potential of a locally sourced and manufactured blended fortified cereal-based product for the improvement of micronutrient deficiencies among children aged 24-60 months This study simulates a market study the investigators will conduct a product launch determine market potential based on sales evaluate marketing strategy to increase market share and model the nutritional contribution of FtFFtraditionally fortified product for iron zinc and vitamin A The investigators expect to provide a thorough evaluation of a business-driven strategy for profit social enterprise as a sustainable tool to decrease micronutrient deficiencies
Detailed Description:
Basic design
Participants will be approachedrecruited by research assistants on the ground at designated local markets Potential participants will be approached and consented if they agree to join the study at the time of recruitment Research assistants will read the consent form to the participants and ensure they understand it
Products will be produced distributed on a weekly basis to sites The investigators plan on introducing the new product to consumers at random at in-store displays at individual locations for 2 weeks and then continue to promote advertise and sell the placed product for a period of 8 weeks The following schedules are proposed
Weeks 1-2 Product demonstrations and sampling for consumers with promotion and free samples Weeks 3-5 Product sold at below market cost of other millet or cereal flour products as part of active promotion Weeks 6-10 At one half of the locations product sold at parity to millet or other cereal products with advertising but no additional promotion ie discount Weeks 6-10 At one half of the locations product sold at parity 20 price to millet or other cereal products with advertising but no additional promotion
Data to be collected both from store managers and individual consumers Enumerators will be trained and placed at each sales location in the morning and evening to coincide with peak shopping times They will be tasked with collecting a random sample of consumers who are purchasing cereals 1200 total over 10 weeks In this sample both purchasers and non-purchasers of the FtFF fortified products will be identified and consented Phone numbers will be collected and a follow up appointmentinterview scheduled with half of them 600 Enumerators will also coordinate the collection of data from point of sale managers
1 Total volumeunits of FtFF fortified product sold
2 Total volumeunits millet products sold
3 Total value of FtFF fortified product sold
4 TotaI value of millet product sold
5 Product comments from consumers include any returns or complaints
6 Number of repeat purchasers
Follow up interviews with consumers will be conducted at a private location close to the centralized market sites or points of original purchase within 2 weeks This is to enable follow up without inconveniencing participant
Product Production and Distribution Plan Through a local commercial food processor Product form 500 g size for sale 50 g size for promotion
Participants will be approachedrecruited by research assistants on the ground at designated local markets Potential participants will be approached and consented if they agree to join the study at the time of recruitment Research assistants will read the consent form to the participants and ensure they understand it
Products will be produced distributed on a weekly basis to sites The investigators plan on introducing the new product to consumers at random at in-store displays at individual locations for 2 weeks and then continue to promote advertise and sell the placed product for a period of 8 weeks The following schedules are proposed
Weeks 1-2 Product demonstrations and sampling for consumers with promotion and free samples Weeks 3-5 Product sold at below market cost of other millet or cereal flour products as part of active promotion Weeks 6-10 At one half of the locations product sold at parity to millet or other cereal products with advertising but no additional promotion ie discount Weeks 6-10 At one half of the locations product sold at parity 20 price to millet or other cereal products with advertising but no additional promotion
Data to be collected both from store managers and individual consumers Enumerators will be trained and placed at each sales location in the morning and evening to coincide with peak shopping times They will be tasked with collecting a random sample of consumers who are purchasing cereals 1200 total over 10 weeks In this sample both purchasers and non-purchasers of the FtFF fortified products will be identified and consented Phone numbers will be collected and a follow up appointmentinterview scheduled with half of them 600 Enumerators will also coordinate the collection of data from point of sale managers
1 Total volumeunits of FtFF fortified product sold
2 Total volumeunits millet products sold
3 Total value of FtFF fortified product sold
4 TotaI value of millet product sold
5 Product comments from consumers include any returns or complaints
6 Number of repeat purchasers
Follow up interviews with consumers will be conducted at a private location close to the centralized market sites or points of original purchase within 2 weeks This is to enable follow up without inconveniencing participant
Product Production and Distribution Plan Through a local commercial food processor Product form 500 g size for sale 50 g size for promotion
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None