Ignite Creation Date:
2024-05-06 @ 5:17 PM
Last Modification Date:
2024-10-26 @ 2:25 PM
Study NCT ID:
NCT05252936
Status:
COMPLETED
Last Update Posted:
2022-04-07
First Post:
2022-02-21
Brief Title:
Effectiveness of a Mayan Language Social Media Campaign on COVID-19 Vaccine Beliefs in Guatemala
Sponsor:
Stanford University
Organization:
Stanford University
Study Overview
Official Title:
Effectiveness of a Mayan Language Social Media Campaign on COVID-19 Vaccine
Status:
COMPLETED
Status Verified Date:
2022-04
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
None
Brief Summary:
Prior evidence including formative work supporting the development of this study suggests there is widespread vaccine hesitancy among Indigenous communities in Guatemala fueled by mistrust in the health system lack of official information and the circulation of myths and misinformation We will test the effectiveness of a video-based social media campaign that provides a basic overview of the science behind COVID-19 vaccines and addresses prevalent myths and misinformation being shared in target communities A series of animated videos will be promoted through Facebook Ads and randomized at the individual level across Facebook users throughout the entire country To investigate the effectiveness of Mayan language content we are testing three treatment arms - visually identical videos in the 1 Spanish language 2 Kiche language and 3 Kaqchikel language Our primary outcomes are responses to two attitudinal questions collected via Facebook polling 1 How safe do you think a COVID-19 vaccine is for people like you options very safe somewhat safe barely safe not safe dont know and 2 When you think of most people whose opinion you value how much would they approve of people getting a COVID-19 vaccine options definitely approve mostly approve somewhat approve not at all approve dont know We will measure effects of the three treatment arms across Spanish speakers including Kiche and Kaqchikel speakers who also speak Spanish We will also measure the effectiveness of Kiche vs Spanish content among Kiche speakers and Kaqchikel vs Spanish content for Kaqchikel speakers
Detailed Description:
None
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None