Ignite Creation Date:
2024-05-06 @ 4:04 PM
Last Modification Date:
2024-10-26 @ 2:03 PM
Study NCT ID:
NCT04867668
Status:
RECRUITING
Last Update Posted:
2023-11-18
First Post:
2021-02-01
Brief Title:
Digital Media for Cancer Control to Prevent Vaping and Smoking Behavior
Sponsor:
George Washington University
Organization:
George Washington University
Study Overview
Official Title:
Digital Media for Cancer Control Randomized Controlled Trial and Dose-Response Effects
Status:
RECRUITING
Status Verified Date:
2023-11
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
DMCC
Brief Summary:
There is little published data on exposure to and evaluations of large-scale online tobacco control campaigns This project addresses the gap Under 2 specific aims the investigators will identify the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes beliefs or behaviors among youth and young adults first through a randomized experiment online and second through a field-based evaluation These studies will advance the science of digital health and have wide application to future campaigns
Detailed Description:
Tobacco remains the single leading preventable cause of death in the US and annual tobacco-related health care costs are estimated at 170 billion In 2016 20 of high school students 305 million youth reported recent use of tobacco products and estimated 56 million youth under the age of 18 will die early due to smoking-related illness demonstrating a need for prevention interventions According to the Center for Disease Control and Prevention some 131 of adults aged 18-24 were smokers and over 5 million of these young adults will die early due to smoking-related illness Moreover the significant declines in youth cigarette smoking may be eclipsed by other tobacco products and use of JUUL a highly-effective nicotine delivery product Given their widespread use there is a need to leverage digital media to influence health outcomes and public education campaigns are increasingly using them Recent studies show that social media can be effective in countering tobacco industry product promotion online and as a tobacco control campaign platform However there is little published data on exposure to and evaluations of large-scale online tobacco control campaigns The proposed R01 project addresses this gap and builds on over 16 years of collaboration among the research team in evaluating the national Truth campaign This application is significant for several reasons First tobacco use prevention and other health behavior change campaigns are increasingly delivered through digital channels yet few studies have focused on rigorous measurement of digital message exposure and response Exposure measures are a critical component since analyses either compare those exposed to the unexposed or examine a dose-response curve among varying levels of campaign exposure This research will use pixel tracking HTML codes embedded in digital ads to measure campaign dose-response effects While the predictive value of self-report and exogenous mass media measures of exposure eg Gross Rating Points has been well studied there is little evidence on the effects of digital exposure Finally little is known about the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes beliefs or behaviors among youth and young adults In aim 1 the investigators will conduct a 6-month controlled online randomized study to compare the effects of varying levels of digital media exposure measured by pixel tracking on campaign-targeted tobacco-related knowledge attitudes beliefs and behavioral outcomes In aim 2 the investigators will conduct a field-based randomized trial to evaluate a truth digital campaign to confirm the relationship between digital media exposure message awareness and tobacco-related outcomes over 36 months The result of these studies will be benchmark methods and measures of digital ad exposure that have wide application to future digital health campaigns
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None