Viewing Study NCT00352508



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Study NCT ID: NCT00352508
Status: COMPLETED
Last Update Posted: 2006-07-14
First Post: 2006-03-19

Brief Title: The Dietary Intervention in e-Shopping Trial
Sponsor: The George Institute
Organization: The George Institute

Study Overview

Official Title: The Dietary Intervention in e-Shopping Trial
Status: COMPLETED
Status Verified Date: 2006-03
Last Known Status: None
Delayed Posting: No
If Stopped, Why?: Not Stopped
Has Expanded Access: False
If Expanded Access, NCT#: N/A
Has Expanded Access, NCT# Status: N/A
Acronym: None
Brief Summary: The supermarket industry now services many customers through online food shopping over the Internet The Internet shopping process offers a novel opportunity for the modification of dietary patterns The aim of this study was to evaluate the effects on consumers purchases of saturated fat of a fully automated computerised system that provided real-time personally tailored advice recommending foods lower in saturated fat
Detailed Description: Objective The supermarket industry now services many customers through online food shopping over the Internet The Internet shopping process offers a novel opportunity for the modification of dietary patterns The aim of this study was to evaluate the effects on consumers purchases of saturated fat of a fully automated computerised system that provided real-time personally tailored advice recommending foods lower in saturated fat

Design Blinded randomized controlled trial

Setting Participants Consumers using a commercial on-line Internet shopping site between February and June 2004

Intervention Individuals assigned to intervention received fully automated individually tailored advice that recommended specific switches from selected products higher in saturated fat to alternate similar products lower in saturated fat Participants assigned to control received general non-specific advice about how to eat a diet lower in saturated fat

Outcome measure The percent of food purchased that was saturated fat Results There were 497 randomised participants mean age 40 each shopping for an average of about 3 people The amount of saturated fat in the foods purchased by the intervention group was 066 lower 95 confidence interval 048-084 p00001 than in the control group The effects of the intervention were sustained over time and there was no difference in the average cost of the food bought by each group

Conclusions Fully automated personally tailored dietary advice offered to customers doing Internet shopping can bring about changes in food purchasing habits that are likely to have significant public health implications Because implementation is simple to initiate and maintain this strategy would likely be highly cost-effective

Study Oversight

Has Oversight DMC: None
Is a FDA Regulated Drug?: None
Is a FDA Regulated Device?: None
Is an Unapproved Device?: None
Is a PPSD?: None
Is a US Export?: None
Is an FDA AA801 Violation?: None