Viewing Study NCT00296270



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Study NCT ID: NCT00296270
Status: COMPLETED
Last Update Posted: 2006-02-24
First Post: 2006-02-23

Brief Title: Memory for Flu Facts and Myths and Effects on Vaccine Intentions
Sponsor: University of Michigan
Organization: University of Michigan

Study Overview

Official Title: Myths and Facts About the Flu Health Education Campaigns Can Reduce Vaccination Intentions
Status: COMPLETED
Status Verified Date: 2006-02
Last Known Status: None
Delayed Posting: No
If Stopped, Why?: Not Stopped
Has Expanded Access: False
If Expanded Access, NCT#: N/A
Has Expanded Access, NCT# Status: N/A
Acronym: None
Brief Summary: Objectives To determine whether people systematically misremember the myths false information as true and to assess effects on perceptions of risk and behavioral intentions
Detailed Description: Public information campaigns often warn people about false and unreliable medical claims by juxtaposing myths and facts The effectiveness of such communications has rarely been assessed We assessed whether people systematically misremember the myths false information as true and to assess effects on perceptions of risk and behavioral intentions

In an experimental study participants read either a published CDC flyer on Facts and Myths about the flu vaccine or a Facts Only version a separate control group read no flyer Participants completed the outcome measures either immediately or after 30 minutes

Primary measures were memory for information about the flu presented in the flyer ratings of perceived risks associated with the flu and personal intentions to get vaccinated in the upcoming season

After a delay of 30 minutes participants who read the Facts and Myths flyer systematically misremembered myths as facts Both versions of the flyer had the immediate effect of increasing intentions to get a flu vaccine compared to the control group After 30 minutes however participants who read the Facts and Myths flyer reported lower intentions to get vaccinated compared to those who read the same flyer with no delay and compared to all participants who read the Facts Only flyer

In sum people show a bias to think that incompletely remembered information is true turning myths into facts Hence public information campaigns should emphasize information that is true Repeating false information even as a warning can create the unintended consequence of belief in the information

Study Oversight

Has Oversight DMC: None
Is a FDA Regulated Drug?: None
Is a FDA Regulated Device?: None
Is an Unapproved Device?: None
Is a PPSD?: None
Is a US Export?: None
Is an FDA AA801 Violation?: None